The Strategic Advantage of Executive Coaching

In our rapidly changing world, we need true leaders more than ever. Sometimes, we falsely believe that leadership is something that some people are simply born with. However, leadership is a skill like any other. You can develop leadership with humility, practice and dedication.

If you are ready to take your business to the next level, you need leadership—not the kind granted by a title or position, but leadership that empowers others to do more and be more.

Many executives and entrepreneurs wanting to grow their businesses start with business plans, strategies and new marketing initiatives. But the truth is that the chokehold on any business is the psychology of its leader.

“80% of success in business is psychology, whereas 20% is mechanics.”

Professional executive coaching can be a transformational tool in sharpening and honing your leadership skills. Once you master your own psychology, the mechanics of growing your business will flow. Ultimately, the decision to change and become a great leader has to come from you. But with an executive coach, you don’t have to navigate that path alone.

Everyone Needs a Coach

Individuals operating at the highest levels in their field all have coaches. Elite athletes, politicians, successful actors, award-winning musicians and top financial minds all know that mentors and coaches are essential to their continued success.

Bill Gates famously began a TED talk with the statement, “Everyone needs a coach.” He has benefitted from various coaches and mentors, including Warren Buffet. He explains that a coach can step back and see your problems or weaknesses from a different perspective and give you feedback that allows you to improve.

Tony Robbins coached former President Bill Clinton during a difficult time during his first term. President Clinton said of the experience, “[A coach] teaches us the most important lesson that every individual has to learn about living day to day, which is that you have choices in every circumstance.”

An executive coach won’t do the work for you, but they will ask you the right questions to help you figure out where you are stuck, get clear about where you are going and create a strategic action plan to get you where you want to go faster and more efficiently.

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